Customer Experience Transforms Business

Customer Experience is today's hottest topic - It is the competitive weapon of the 21st century.

We have moved from product to brand to the information society and now we are facing experiential techniques that lift the game to another level - it moves the battle for the hearts and minds of consumers to another level that if you cannot play you will be relegated to the old fourth division! - Extinct?

So, if you have not got an opinion, nor a considered approach nor sit in the vanguard of developing your own Customer Branded Experience then get going now or be prepared to be ever following your competition - or a worse fate still.

It is very simple - a positive customer experience will keep consumers coming back to you - a negative customer experience will make sure they remain wavering consumers prey to your competitor's overtures - they will be firmly in the market melting pot - looking for alternatives - searching for something new. They want to be so WOWED they will tell their friends, be proud to call themselves a customer, to wear your brand as a badge of honour, or tell her next door how they solved that nagging problem by using the new service at the local council that you created.

A very positive experience will get your customer talking about you and your service, telling family, friends, and colleagues about your service. A break through highly differentiated experience will have your customers converting to become advocates of your brand. You will have a whole army of brand champions fighting your battle for share of voice and selling your product for you.

The absolute winner is that if you can produce a breakthrough customer experience that breaks the norm - breaks new ground, wows the audience and surprises and delights the market then you will have a viral wild fire campaign on steroids - sweeping all before you to a dominating market position.

Can you achieve a customer experience breakthrough of your own? - And can this breakthrough be the market sweeping branded experience that accelerates your business and personal success?

Customer Experience (CE) is what is left behind when a customer has had any kind of interaction with your company. For the customer this can be tangible or emotional. What is left is the essence of business, it is what makes up your brand value the future intentions to buy from your customers, it is what is spoken about you and your service in the market - it is your reputation. Customers want service at the speed of life and they want information at the speed of light.

In the current competitive landscape the positive and negative impact of a customer's experience has been heightened to a new level. Today's accelerated and magnified Word of Mouth phenomena has elevated Customer Experience to the top of competitive strategy. Viral on steroids, web, mobile, proliferation of consumer groups, forums, pressure groups, discussion groups and the power of the minority as well as people focused media with content, created by communities - has all transformed the marketing and business landscape.

CE matters because directly or indirectly it determines the total value that your business will create and the longer-term sustainability of your business. Good Customer experience has a positive multiplier effect on Customers and your business value, while the converse is true for bad customer experience.

So what to do about it? Well you need to pull together all the right ingredients to make an impact. The best ingredients can be found by looking at what the best in the world have been doing and understanding how they can be emulated.

The leaders are focusing all their efforts to take the perspective of the customer - to see things from their point of view - to put themselves in their shoes. Everyone from the leadership team downwards are focusing on what it takes to transform the perception of their service to their customers by aligning their brand, with the reality of the operation with the experience of the customer.

This we call The Branded Customer Experience. The branded customer experience helps you to connect all the communications to the market with the reality of the experience. What are the brand values that we try to emulate in the way we present our image, the way we package our product, the way we sell, the channels we use and the partners we associate with.

The same questions need to be asked when we consider our operation and when we design the call centre experience, how we execute our billing process, the way we chase bed debt - in fact every part of our operation.

When you asses the best in the world there are a number of crucial ingredients that are required to develop your own Branded Experience - These can include the way we lead our business, the empowerment of our people, how we engage customers, the way we reward customers, channels and staff, approaches to aligning our business to the market and much more.

There are many things to do but there are key sets of principles that are in fact rules that if not followed will invariably lead to the ruin of your most vital business asset - Your Customer. If followed these rules will lead unbridled success with market dominating positions as your break through branded customer experience leaves your competitors behind. The Customer Fanatix Team have created a set of rules that have been extensively researched with the leaders in break through customer experience and they are called "The Ten Immutable Laws Of Branded Customer Experience". You can get more on these rules at [http://www.etonmarketing.com/customer-fanatix]

To Discover more about the 21st Century’s essential competitive weapon why not check out a completely Free mini-course created by the Customer Fanatix Team that shares what it takes to create your own customer experience breakthrough and leave the competition behind! - get yours at [http://www.etonmarketing.com/free-mini-course]

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Posted in: Customer Experience Transforms Business

Breakthroughs For Writer's Block

Whether you love to write or not, the written word is still one of the most influential marketing techniques to help you reach your audience, get your message out to the world and give people an opportunity to resonate with you.

Thing is, even the best of writers can get stuck trying to figure out what to write about. Since my marketing strategy includes writing a weekly newsletter, posting on Twitter and writing blog posts in addition to composing sales letters, answering emails and more, I've had to learn how to stay in the flow with writing. I am constantly challenged to stay true to my "voice" while still creating a compelling marketing message.

What I've discovered is there's actually a secret to creating soul-rich writing that naturally springs from your true source and (this is the really cool part) gets the marketing job done.

Allow me to share with you what the secret is so that your writing projects will be simple, soulful and productive in helping you grow your business.

Tip #1: Check Your Mood Before You Write

Writing is a form of energy. That means if you're cranky, stressed or distracted chances are good those feelings will make your writing project tougher to complete. I love to play beautiful music while I write. Music is so uplifting and, for me, helps my brain click into that place of possibility and magic to become the source of all great writing.

I know this sounds a little wooo-wooo, but I believe on an energetic level your mood plays a huge roll. This is an even better reason to stay positive and in the spirit of gratitude when writing your articles and other marketing communications.

Tip #2: There is No Perfect Time to Write... So Don't Wait

Waiting until you're "in the mood to write" means you'll likely wait forever. Writing is like strengthening a muscle. The more you do it, the easier it gets. So when you have a writing assignment due (like your newsletter, for example) schedule it into your calendar for the same day and time each week. You'll quickly "train" yourself to think creatively during that time block, so you'll never get writer's block when faced with these types of tasks.

Tip #3: Connect to the Soul of Your Reader

Before you start to write, take a moment to connect to the spirit of your reader. In my imagination, I picture and feel a golden light from my heart to theirs. I ask, "What are her struggles, questions or needs on this topic?" Then, I just focus my article on information that will help my reader solve that problem. Simple, fast and easy.

Tip #4: Let Your Personality Shine Through

When I first switched from writing purely about marketing and began to include soul and spirit into my articles, I was scared. "Will people think I'm weird?" I wondered. But I knew that if I held back, I wouldn't be giving my best to you, my reader. So I boldly began to combine spirit with marketing and, as a result, my business has taken off into the seven-figure mark.

Stay connected to the spirit of your message and you'll never struggle with writer's block again. It doesn't matter if you're offering a coaching program, workshop or teleseminar. When you stay focused on the energy of your writing, your writing will flow from your spirit and contain a crisp, clear marketing message that will leave people wanting to hear more.

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Posted in: Breakthroughs For Writer's Block

Online Business and Marketing Services

When laid-off workers ask how they can make a living with so few jobs available and unemployment rates so high, one of the most common answers is to start their own businesses. In fact, the opportunities for being your own boss in an online home-based business are endless. As you look into the possibilities for making money online, consider these risks and benefits.

When you run your business you don't have fringe benefits, job security, or steady income. What you do have are lots of long hours and hard work ahead of you before you start making good money. Add to these isolation from coworkers, likelihood of family interruptions, and the need for tremendous self-discipline and you've got the disadvantages of starting a home-based business, whether it is a bricks-and-mortar or an online business.

However, when you are your own boss you get a flexible schedule and work location, integration of work and family life, no commuting, control of your own space, no boss, and unlimited income and creative opportunities. Plus, you can focus your business on your own skills, interests, and needs.

Most of today's exciting home-based business opportunities are online. You can find many legitimate online businesses to choose from. Take your time, do the research, and make your choice wisely. Find out how much money you will have to put down and continue to pay and how much you can expect to earn. Ask about the earnings claims and find out how many other entrepreneurs achieved these goals. Talk to people who have been involved in the businesses you are considering to find out about their experiences. Ask the company for a copy of its financial statement and compare the financials of the businesses that interest you.

If you want to start your own business from scratch instead of buying into an existing business, you will need a business plan. Figure out the best type of legal ownership for your business: sole proprietor, partnership, or corporation. Find out what licenses or permits you need and how to get them. If you will be seeking financing for your business, your business plan will need to include both the startup costs and the income opportunities.

Operating a business takes a variety of skills. Fortunately, there are many sources of assistance. More and more businesses provide services for small businesses at quite a savings. They provide printing, mailing, human resources, marketing, callbacks, and many other services that really help small businesses. In addition, retired businesspeople offer their assistance to startups in many communities. A number of online sites are available to help you learn how to make money online. When you are starting your own business, get help from lawyers, accountants, and marketing people. You will probably find they are well worth the cost.

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Posted in: Online Business and Marketing Services

Consistently Create Strategic Business and Marketing Breakthroughs

In this era of pervasive and persistent transformation in the landscape of business competition, business executives must develop frameworks, not just for building strategies to deal with identifiable "piecemeal" competitive situations, but for enhancing the capacity of their organizations to deal with greatly compressed change cycles in virtually every business function.

From talent management to business strategy, many of the fundamental assumptions that have supported the growth of national and multinational enterprises have fallen to new realities. These new realities are marked by increasing commoditization of products and services, increasing complexity of incoming management data, increased international competition, disruptive technologies and disruptive new business designs.

Here are a few strategies for dealing with the increasing change and complexity in a way that systematically generates breakthroughs for your organization.

1. Uncertainty Management

Historically, businesses have had an adversarial relationship with risk and uncertainty. However, that is no longer an option in today's hyper-competitive business environment. Companies that make uncertainty management an organizational competency are better able to adjust to new trends and exploit emerging opportunities.

Some of the dimensions in uncertainty management include flexible (opposable) mind thinking and training, incorporating future management and scenario planning and implementing human resources frameworks that incorporate the principles of the learning organization, design thinking (with visual communication training) and communication training for rapid execution.

2. Profitability Scanning And Tracking

One of the core strategic competencies for a new world of business competition is that leaders learn how to observe the migration of profitability in their business and in markets outside their business. By continuous scanning, leaders can develop what some consultants have termed "strategic foresight".

You should know (through continuous communication) what the silent priorities of your customers are. You should know when those priorities are shifting due to demographic shifts, technological, cultural or regulatory movements. You should be prepared to develop business model innovation and change management as a core competency of your highest leadership team.

3. Blue Ocean Strategy

Blue Ocean strategy is essentially a strategic framework for developing a completely new market space in which you are the only provider for the market you have defined. Blue Ocean companies include Cirque Du Soleil, Gillette and Casella wines (makers of Yellow Tail).

The foundational concept of blue ocean strategy is value innovation - simultaneously achieving differentiation and low cost by clearly identify factors of customer loyalty and designing your business around them in such a way that both seemingly conflicting strategic aims are achieved.

4. Build An Execution Culture

An organizational culture of execution is best achieved by installing a system of constant, consistent and rigorous communication around strategic, operational and organizational assumptions, goal-setting, decision making and accountability.

A culture that is designed to execute has many mechanisms for determining the realities of the business. In these contexts, people develop an "obsession with knowing and communicating reality" that enables faster and more profitable action taking.

5. Enable an Adaptive Organization

The mentality of the expert is bad for adaptability. People must be specifically trained with flexibility of expertise and practice in mind. It must be embedded in the culture that your organization is willing (and able) to follow the customers wherever they may go and however they may evolve.

An adaptive organization also must have an execution culture as a prerequisite. It must have a robust learning organization where leaders are trained to generate multiple futures in their scenario planning and solve problems with the creativity and empathy of designers.

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Posted in: Consistently Create Strategic Business and Marketing Breakthroughs

Auto Dialer Software Is A Good Business

Auto dialer software is a very powerful tool which will go a long way in maximizing your tele-marketing sales efforts. It will help you to cut down on costs and will enable you to become more productive and efficient in your sales and marketing activities. It will also help you to cut down on expenses that would be needed to hire telemarketing personnel. Hiring them is not enough and unless they are given the right tool to market their skills, it is highly unlikely that they will stick on with an organization. All these problems can be effectively addressed with the help of a good auto dealer software. The main purpose for development of such software is to enable the sales representative and telemarketers to dial more quality leads and also to increase the average daily number of calls. If a telemarketer is able to clock around 50 to 60 calls per day without this software, using this software he or she will be able to easily call more than 150 prospective customers. This increases the chances of getting new customers by almost 100%, which indeed is a great achievement.

For effective operation of this software and to see the desired kind of results, it is recommended that this software be used in conjunction with CRM which is also known us Customer Relationship Manager the main purpose of this software is to specifically target only those telephone number where there is a reasonably good change of converting leads into potential business. If a company can efficiently integrate its CRM with this software, success is very predictable and possible.

Apart from the above, a good auto dialer software has got other features and benefits which can help an organization to properly monitor caused that are being made and the response to such calls. For example by using this software if a telemarketer has made around 150 calls per day and has received around thirty responses, each and every response can be individually tracked. If it found that some of the responses are really hot and prospective, they can be migrated to a higher level so that it can be handled by bit more capable and skilled people.

Hence if you are a entrepreneur who is on the looks out for a software that is cost-effective and at the same time capable of capturing increase number of prospective business leads, than he should go for a good auto dialer software. If more information is required about this software, the best place for getting the information is the internet. They are thousands of websites that have a lot of information about this software.

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Posted in: Auto Dialer Software Is A Good Business

Business To Business Marketing An Introduction

Many people often use the term 'business to business (B2B) marketing,' but most of them do not know exactly what it refers to. B2B activity, both online and offline, involves the marketing of services and goods that help other companies operate. Manufacturers, resellers, the government and non-profit institutions are the most common examples of B2B markets.

Business to business marketing associates with five distinct concepts - the exchange concept of marketing, the turn of production concept, the product concept, the phenomenon of marketing myopia and the sales concept.

Converting prospects into customers is an important objective of B2B marketing. A few B2B companies do make some money off a customer base. But most of their capital is made off other businesses. A non-profit institution is a good example. Its operations normally depend on private donations from individuals. The organization also makes the great mass of its money through government funding or from corporations. Due to this reason, a non-profit institution makes itself and its services or products attractive not just to the public, but also to other entrepreneurs.

A business to business marketing company normally focuses on relationship building and communication through marketing activities, producing leads that are fostered during the sales cycle. The decision to purchase is typically a multi-step process that involves more than one person. Therefore, companies use marketing strategies to teach various players in the target group. Components, equipment, raw materials, processing services and supplies are marketed. Since B2B marketers target only other businesses, they have considerably more targeted markets than B2C marketers.

B2B marketing is now one of the fastest developing fields of marketing. New technologies bring more businesses together; thereby companies start to court each other far more sharply. Technology also makes the world a smaller place. So it becomes essential for sales and marketing experts to understand and apply the principles of B2B marketing.

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Posted in: Business To Business Marketing An Introduction

Trinidad And Tobago Clothing Business

Trinidad and Tobago are a group of islands located in the Caribbean near the shores of Venezuela. As a former colony of England, the native language is English, although French is also spoken. It's primary industry is oil and gas, with Trinidad being one of the world's largest liquid gas exporters. Due to its high levels of exports, the native population enjoys a relatively high per capita income. As a consequence of its booming export sector, the country has become a strong regional financial center. All of these factors have produced a rich economy that allows its citizens to indulge in international travel and shopping. There also exists a large community of people from Trinidad in the New York region, who travel back and forth between the US and Trinidad.

Trinidad enjoys a strong fashion scene, hosting the annual Fashion Week event, where local designers showcase their latest creations. Trinidad clothing businesses also import brand name clothing from the United States, primarily from New York and Florida based clothing wholesalers. The demand for American style clothing is especially high because many people have family and friends in New York. These relatives and friends expose them to American fashions, creating a strong desire for what they see. Because Trinidad is located in the Caribbean all clothing must be adequate for the summer. Polo shirts, cargo shorts, sport shorts, sun dresses, and Church suits are the most popular items, both in the day time casual and work environment market. The market for children's apparel is growing as the population increases in size.

Clothing is primarily distributed to shops, boutiques, and roadside vendors by distributors with access to American clothing suppliers. There are also popular local designers such as Meiling, Heather Jones, Robert Young, Dexter Jennings, Peter Elias and Claudia Pegus. Importation is done via freight forwarders such as Tropical Shipping, Dennis Shipping, and Carvalho's Shipping Agencies. Clothing shipments generally enter the country through Port Of Spain, with the shipping charges being paid for by the importer upon arrival. Once the shipment arrives and clears customs it will be sold both domestically, and exported throughout the Caribbean.

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Posted in: Trinidad And Tobago Clothing Business