
Customer Experience is today's hottest topic - It is the competitive weapon of the 21st century.We have moved from product to brand to the information society and now we are facing experiential techniques that lift the game to another level - it moves the battle for the hearts and minds of consumers to another level that if you cannot play you will be relegated to the old fourth division! - Extinct?So, if you have not got an opinion, nor a considered approach nor sit in the vanguard of developing your own Customer Branded Experience then get going now or be prepared to be ever following your competition - or a worse fate still.It is very simple - a positive customer experience will keep consumers coming back to you - a negative customer experience...