The amount of money that you will earn from each advertisement click through will depend on the amount of money that the advertiser has set to his or her advertisement.
There are some techniques that you as a webmaster can use so as to increase the number of clicks through and earn more money.
So let me just share with you 3 techniques to use when you wish to display some Google Adsense advertisements on your website:
1) Place your Google Adsense advertisements on the top of your page. When people visit your website, they will put their attention on the information that is displayed at the top of the page. Therefore, you will want people to see your Google Adsense advertisements so that there will be possibilities of a click through.
2) Blend your Google Adsense advertisements with your website. Use the same font and font color that suits your website theme. You can set the font and font color from your Google Adsense account. If you blend your Google Adsense advertisement well, your website will look very professional.

4) According to surveys and research, Google Adsense advertisements without borders will generate more clicks through when compared with advertisements with borders. But if you think that advertisements with border suit better with your website design, then please set the borders.
Take some time and try out the above 4 techniques that are listed above. You will need some time to trial and error so as to find out the best strategies for your website and Google Adsense combination.
Once you have find out your best strategies, success with Google Adsense will not be a myth anymore.
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