The Checking In Email

Networking is a dynamic tool for making the right connections and doing profitable business. Individuals, organizations and companies can revolutionize their business and social practices by effective networking. Developing and strengthening relationships are key when making connections. It is important to identify and be aware of resources and people who can assist in networking objectives. One of the ways to implement this is following up on a consistent basis.

But do not be fooled, the follow up directly affects the nature and success of the relationships. One of the best ways to keep in touch is through email and social media outlets. Using these technologies can assist in staying organized and efficiently managing groups and contacts. It can also expand your efforts on a national and global scale.

Listed below are ways in which individuals and companies can make strategic connections and relationships in their networking schemes.

After a networking event and follow up email, it is highly suggested that individuals and companies reach out to their contacts on a persistent basis. The follow up needs to be specific and strategic to gain the most desirable result. During the checking in process, draft up an original and tailored message. This may require more time and effort but can also produce the best responses. Focus on the nature of the relationship and the networking benefits for both parties. Share relevant and valid information or referrals and offer needed assistance.

Before writing the message, consider re-visiting your counterpart's company or personal website. Also view their online social media profiles to identify key updates. Have they been hired in a new position within their company? Have they graduated or received a certification? Have they moved to another city or state? Have they joined an online group or organization? Be familiar with their products, services and target audiences. Which industries do they represent? What type of products do they manufacture or sell? What type of services do they offer? How do these services benefit their target audience? Find ways of cross marketing, cross networking for added opportunities and partnerships. Check out their current list of events and postings.

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