Perk Up Your Business With Marketing Collateral

If your business is in need of a boost, try revamping your marketing collateral to enhance your brand. Marketing collateral consists of any printed material used to help your business advertise or correspond with business associates, potential customers or clients. Printed business collateral may include; presentation folders, document holders, brochures, direct mail items, banners, letterheads and more. Custom printed collateral items really are an important building block of any effective marketing campaign.

Collateral materials are the most important element of an effective business strategy. They are perfect for maintaining a cohesive brand identity and will ensure consistency in a campaign. Here is a list of popular business collateral items:

1. Business Cards Personalized business cards are a widely used and highly effective tool for any business or individual. Business cards are affordable, easily distributed and an important way to introduce yourself while providing all of the necessary contact information. They are excellent for networking and promotion and should contain all essential contact info, including name, address, services, website, telephone number and email address. Business cards can be customized to be cohesive with your other marketing materials or bold and eye-catching to help stand out in a crowd. Business cards are as crucial for a large corporation as they are for a small business or individual.

2. Business Folders Custom printed folders are one of the most popular collateral items. They can be customized to any specifications and make a professional impact every time they are used. Pocket folders are not only used to promote while helping recipients stay organized, they are also fantastic for educational campaigns, business presentations, sales materials, real estate papers and a whole lot more. Depending on how extravagantly you design your custom folders, prices can be very affordable, even for those companies and businesses on a limited budget. Folders can be personalized with company logos, artwork, slogans and messages.

3. Brochures & Flyers It is a competitive market out there and it is important to take steps in order to stand out from the competition. Advertising is one of the most significant ways to help grow your business. All companies require some form of advertising to publicize services, products and events. Custom printed brochures and flyers are a smart and effective way to advertise. They are inexpensive, effective, easily distributed and will put your information right into recipient's hands. Flyers and brochures are the perfect tool for grabbing the attention of a set target audience. Knowing your target audience and building marketing materials around their needs is the way to excel when promoting.

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